KraftMaid and 2020 Deliver Industry-Changing Catalog Enhancements

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New Global Style Validation (GSV) feature to help streamline how dealers order products

LAVAL, Quebec, Sept.14, 2015 — KraftMaid® cabinetry, one of the nation’s most well-known and respected cabinetry brands, is pleased to announce a new enhancement to its 2020 digital content catalog to streamline product selection for designers. In collaboration with 2020, the world’s leading provider of applications and enterprise solutions dedicated to interior design, space planning and furniture manufacturing, KraftMaid Cabinetry is the first manufacturer to offer its digital content catalog with the new Global Style Validation (GSV) feature to its dealers.

The GSV feature provides a new interface and adds intelligent rules-based validation to the global style and pricing selections that guarantee the correct product combination when a designer submits his/her order to KraftMaid. For example, when the designer selects the desired wood species for the cabinetry the application will only offer the door styles and finishes available for that selection. With the built-in logic of GSV, the user will not be able to order an invalid combination.

“At Masco Cabinetry we strive to keep all of our brands at the forefront of innovation,” stated Scott Wilson, Director of Customer Data, Masco Cabinetry. “2020 is the industry leader when it comes to kitchen and bath design software and we were pleased to be able to collaborate with them to bring this time-saving feature to our KraftMaid dealers. We plan to deliver this feature in other brand catalogs over the coming months.”

2020 and KraftMaid have worked closely on this new enhancement and the KraftMaid GSV catalog has been thoroughly tested during development by kitchen designers. The feedback has been overwhelmingly positive. The new catalog streamlines a designer’s workflow and improves customer satisfaction with its speed and focus on validated product configurations.
“2020 is continually looking for ways to improve the design process for our users,” stated James Wilson, Director of Content Product Management, 2020. “By teaming up with forward thinkers like Masco Cabinetry, we are able to get valuable insight into what the users need, work through new concepts and deliver industry-changing enhancements.”
To learn more about KraftMaid, visit

About KraftMaid Cabinetry
KraftMaid Cabinetry is a leader in the semi-custom cabinetry industry in innovative product design, offering the flexibility to create a space that perfectly fits any lifestyle and budget. With a robust collection of more than 55 on-trend door styles and more than 100 furniture-quality finishes, KraftMaid Cabinetry helps customers create the home of their dreams. Based in Middlefield, Ohio, KraftMaid® brand cabinetry is backed by a limited lifetime warranty. For more information, visit . To stay in tune with the latest news and updates from KraftMaid Cabinetry, be sure to check out Facebook, Twitter , Pinterest , Houzz or the KraftMaid By Design blog.

About 2020
2020 helps professional designers, retailers and manufacturers in the interior design and furniture industries capture ideas, inspire innovation and streamline processes. By providing end-to-end solutions and the world’s largest collection of manufacturers’ catalogues, 2020 provides businesses with the software and content to be more efficient, integrated and productive. 2020 applications allow professional designers to create kitchens, bathrooms, closets and commercial offices which look as stunning on the screen as they will in reality. 2020 helps interior home improvement retailers to inspire the imagination of their customers and our solutions for furniture and cabinet manufacturers provide a complete manufacturing operations management capability.

For more information, visit

About Masco Cabinetry
Based in Ann Arbor, Mich., Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat®, and QualityCabinets®. The company has manufacturing plants and branches/service centers located throughout the United States. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry is ISO 14001 certified in environmental management and has been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association. The company is a division of Masco Corporation (NYSE: MAS), of Taylor, Mich., one of the world’s largest manufacturers of brand-name consumer products for the home and family.

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