The customer selects the layout of his/her own kitchen and gets an exact idea of what the dream kitchen will look like due to the photo-realistic renderings and 360o panorama views.
2020, a provider of applications and enterprise solutions for the interior furnishing and furniture industry, will install its software at Russia’s market leader in fitted kitchen manufacturing in the coming months. Lorena Küchen, a kitchen manufacturer from Miass, has chosen2020 Ideal Spaces online space planning solution to pioneer an innovative approach to the Russian market.
For the federal company, the main reason for this choice is a focus on increasing their customer base. “We would like to offer prospective customers the opportunity to be involved in the creation of their own dream kitchen, to get them interested in us and demonstrate the professional approach of our company even in the kitchen planning phase”, said Yuri Vikhovskiy, Managing Director of Lorena Küchen.
The website already has more than 90,000 visitors per month. “Of course we want to increase our website traffic with 2020 Ideal Spaces and we are sure this project will be a success,” Vikhovskiy explains. 2020 Ideal Spaces is a web-based planning and configuration tool that gives the manufacturer the opportunity to provide their customers a solution to spark innovation and design their dream space. With just a few clicks a kitchen is designed which can be shared with friends and family on social media and which constitutes the basis for the next step at the specialist shop. “Lorena offers its products in more than 140 stores: company stores and independent dealers throughout Russia which carry the Lorena kitchen range,” explains Jörg Witthus, Managing Director of 2020 Germany. “This is a tool which not only boosts brand identity, but also brand awareness and significantly helps us win new customers. We are delighted that Lorena Küchen, our first Russian manufacturer, has chosen us and we can support their growth.“
“We would like to offer prospective customers the opportunity to be involved in the development of their own dream kitchen, to get them interested in us and win them over to our company even in the kitchen planning phase”
—Yuri Vikhovskiy, Managing Director of Lorena Küchen.
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