How to reduce friction in the consumer buying journey
We will be discussing the friction in the buying journey and why reducing it is so important for your business. We’ll also share some insights into the changing consumer expectations and behaviors driven by technology which in turn increases the need for improvements to the consumer journey. Lastly, we will cover tips and tricks in analyzing your own consumer journey and wrap up with recommendations on how to offer your customers a seamless experience that will increase your sales.
Director Enterprise Solutions – Sales & Services EMEA North, 2020
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