Eligible for NARI & NKBA CEU credits*
Millennials vs Boomers – Hot Buttons, Warm Leads and Cold Calls
You’ve been selling to baby boomers for generations. Perhaps all 74 million of them. But there’s a bigger powerhouse that deserves your attention – millennials. Millennials number over 83 million and have much different lifestyles and buying behaviors.
Join us for an educational webinar with Denise Butchko, industry professional & consultant. In this session we’ll compare both segments, covering hot buttons, warm leads and cold calling (which doesn’t exist in this segment).
- Targeting your marketing efforts & messaging to this generation
- Focusing your online efforts to appeal to millennials
- Improving your showroom experience to attract this group
- Converting this powerful group into happy customers
Meet the presenter:
Denise Butchko, Design & Marketing Expert
Denise Butchko is a festive, design- focused industry pro who’s been teaching and consulting since 2008.
As an experienced design and marketing expert, she brings enthusiasm and experience to her info-packed sessions that send you into action and accomplishment.
Hailing from the architectural mecca Windy City of Chicago, she works with clients in the design/build industries to create, organize, execute and evaluate their marketing efforts. She’s on the board of directors for the Association of Closet and Storage professionals and holds a Master level closet design certification. She’s also a part of the NKBA’s chapter education program.
She teaches a variety of online course including “How to Use Email Marketing To Grow Your Business” and “Closet Design 101”.
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