[Aneezah Hadad]

Whenever you take a look at a company, brand or business organization, the first thing that you notice is their logo design. Now, since it is the first point of contact for everyone therefore, most brands hire professional logo designers and use their skills to create logos that help in conveying the brand stories and message to their target audience easily and in a highly creative and interesting manner. Most brands incorporate these messages to help create a better relationship with their target audience and to share their core values with them. What other reasons might be there for brands to convey their brand message through their logos?