The French manufacturer uses 2020 Ideal Spaces to generate leads for its Cuisines Morel and Sagne Cuisines stores.
Compusoft + 2020 is pleased to announce its collaboration with the STF Group, which it is supporting in its strategy to digitalize and modernize its sales methods. It is the first French manufacturer to use 2020 Ideal Spaces, the online consumer engagement solution, to generate leads for its stores.
"For nearly a century, the STF Group has been a major player in kitchen manufacturing with recognized French know-how. We are very happy to support them in their digitalization to help them better serve their customers," says Philippe Laziosi, Regional Director Southern Europe at Compusoft + 2020.
"Faced with the current digital challenges that are profoundly changing consumer practices, the STF group is reinventing itself to remain 100% connected with its customers. This is made possible thanks to the implementation of 2020 Ideal Spaces which allows us to make the link between the website and the stores," says David Richet, Communication & Marketing Manager of STF Group.
Aware of the necessity to be part of the digital world to better reach the consumers and to stand out from the competition, the STF group was looking for a simple, playful and interactive 3D online configurator. The choice fell on 2020 Ideal Spaces, an intuitive tool that allows us to create a realistic kitchen. The group chose to integrate the tool progressively, opting initially to use it via its website.
"For many years, we have found in Compusoft + 2020 a real technology and business partner to support our strategic development axes," says Stéphane Tréboux, President of the STF Group. "Digital has become a priority and we are eager to exploit its full potential to carry the group's objectives."
The benefits of the implementation of 2020 Ideal Spaces are:
- A modern tool that complements the approach offered on the two brands' sites
- A fun and interactive solution to generate leads for the stores
- A scalable platform to adapt to the needs of the STF group
- A new online step in their customer journey to address a connected target
About STF Group
The STF group (Stéphane Tréboux Finance) is a French manufacturer of kitchen, bathroom and dressing room furniture directed by Stéphane Tréboux. STF has more than 200 employees, a turnover of 40M€ targeted for the current fiscal year, and has 3 production sites in France. The group markets the brands Cuisines Morel, Sagne Cuisines, Pronto, Celtis and EKIMob.
About Compusoft + 2020
Compusoft + 2020 have each been established for over 30 years. Through their merger in 2021, they have brought together a wealth of industry experience to deliver more value to their customers through an expanded portfolio of end-to-end solutions. They cater to designers, dealers, manufacturers and retailers, their business spanning across the kitchen & bath, office, furniture, and window & door industries. With 2,000+ employees across 23 countries, their combined global presence allows them to provide world-class support and sales with a local touch.
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