New York’s The RTA Store helps their do-it-yourself (DIY) customers start the design process in the comfort of their own home with 2020 Ideal Spaces.
2020 is pleased to share the news of their partnership with The RTA Store, which involved helping them create and launch their new online kitchen design tool in April 2020. This tool is meant to serve The RTA Store’s do-it-yourself (DIY) customers who prefer starting their designs at home before speaking to a designer and making a purchase.
“We are so pleased that The RTA Store chose 2020 Ideal Spaces to power their online kitchen design tool,” says Khalida Jarbou, sr. director of enterprise client sales & services at 2020. “Our solution was designed to inspire consumers online, generate qualified leads and help streamline the buying process—and The RTA Store is a great example of how improving your customer journey enhances the consumer experience and benefits your business.”
“We wanted to increase user engagement by offering our customers a design journey that is tailored to their specific needs,” says Kelsey Bottari, Chief Design Officer at The RTA Store. “Ever since we went live with our online kitchen design tool that runs on 2020 Ideal Spaces, we’ve increased user engagement, averaging 1200 saved projects per month!”
The benefits and results of The RTA Store’s implementation of 2020 Ideal Spaces include:
- Enhancing the customer experience by offering a tailored kitchen design journey to their DIY customers.
- Driving awareness and traffic to their kitchen design tool by marketing 2020 Ideal Spaces via email campaigns and social media posts.
- Increasing the number of qualified leads by doubling the amount of design forms completed on their website on an annual basis.
- Increasing sales by connecting DIY customers who start their journey online with qualified RTA designers.
The RTA Store is a family-run, New York-based business that specializes in speciality furniture, pre-assembled kitchens, kitchen design and premium RTA cabinetry. They offer a wide range of cabinet styles and finishes, and by selling direct, they can offer custom cabinetry in a fraction of the time and cost of other local retailers. Their cabinetry has been featured on shows such as “Kitchen Crashers” and “The Vanilla Ice Project,” where producers needed to create TV production quality kitchens fast and on a tight budget.
Share this Post