2020 helps Homebase undergo digital transformation

UK’s Homebase creating a fully connected journey from online engagement to in-store with 2020 solutions.

Rebuilding the way we sell kitchens and bathrooms has been a real labour of love, from sourcing the right ranges to making sure we’ve got the most passionate, knowledgeable team. Making the design process easier was key and 2020 Ideal Spaces has done just that. It’s simple to use, quick to learn and fully integrated which means our team can focus on helping our customers create their dream kitchen or bathroom. The website and full project integration allows us to offer the best customer experience possible.
—Ian Penney,
Business Unit Director

Background:

Founded in 1979, we are the home and garden experts. We’re a one-stop-shop for the products, expertise and inspiration home makers need to fix, improve or transform their homes and gardens.

Homebase has 152 stores employing over 5,600 people across the UK and Ireland, whose specialist knowledge sits at the heart of the friendly and inspiring service Homebase offers its customers. New high street stores DECORATE by Homebase and Kitchens by Homebase have also been launched in Cheadle, Guildford, Sutton, and Walton-on-Thames. Bathstore is now living at Homebase and customers can shop the range in over 100 Homebase stores.

Our wide range of products cover garden, decorating, home furnishings, kitchens, bathrooms and fitted bedrooms, and everything you need for everyday repair and maintenance, complemented by partnerships with leading brands, such as Country Living, House Beautiful, Laura Ashley, Farrow & Ball, Dulux, ELLE Decoration, Duravit, Bosch, NEFF and Roux Kitchens. We have everything you need for your home and garden projects under one roof. Our inspirational new store layouts are helping millions of customers combine extensive on-trend collections with the ideas, advice, partners and tools to create a home they love.

Challenges:

Homebase wanted to move their desktop design solutions for their showroom businesses to a fully digital customer experience.

Solution:

2020 Ideal Spaces, the web-based inspiration and planning solution, will be integrated with Homebase and Bathstore systems to create a seamless end-to-end customer journey for designers and customers.

The product content has been built in such a way to assist the user and ensure the correct products are selected, placed, and accurately priced while visualized in 3D. It offers detailed images with powerful product functionality and intuitive product associations to enable users to quickly build a complete bathroom. Consumers can have impressive close-up 3D images of 5,000+ products, demonstrating 2020 Ideal Spaces’ content capabilities.

The benefits of Homebase’s full implementation of 2020 Ideal Spaces will include:

Enhancing the customer experience by offering a fully flexible design journey online and in-store.
Closing more sales and expediting the process by facilitating collaboration between online prospects and expert designers.
Capturing better qualified leads through their website.

This customer story is just one example of how businesses are taking advantage of what 2020 has to offer in order to expand their reach and achieve new levels of success.

2020 Catalogs