Why is it important to keep product catalogs up to date?

Why is it important to keep product catalogs up to date?

2020 Spaces2020 Blogs, 2020 Content Studio, Business Management, Manufacturer Content

Why is it important to keep product catalogs up to date?

As a manufacturer, your products are the hub of your business. It’s vital that catalogs containing up-to-date information—including accurate pricing and products—are available for potential customers.

Pricing for inflation

Product catalogs are important at the best of times, but with fluctuating prices emerging once again as a global reality, the practice of keeping up-to-date catalogs has become increasingly crucial. Perhaps no sector is more aware of inflation than product manufacturers dealing with both cost increases and limits on material availability while managing customer expectations.

It’s an incredibly tricky balancing act. But instead of being overwhelmed by the current situation, look at it as an opportunity. With 2020 Cloud, and its innovative ways of sharing catalog content, you can reframe this challenge as a competitive advantage.

2020 Product Catalogs

Companies using 2020 software to promote their catalogs are already aware of the many benefits. In addition to reaching more than 60,000 dealers and designers around the world, 2020 Content Partners access usage analytics in real time and dashboards that provide business intelligence to better manage inventory and understand trends. Connecting with 2020 also offers manufacturers unprecedented control in determining access to their catalogs.

But to truly harness all this power, it’s vital for manufacturers to update their product catalogs through 2020 Cloud.

With just a few simple steps, you can keep your product catalogs up to date, and gain a competitive advantage at a time when cost overruns and product uncertainty are keeping many clients from even starting projects. Not only does this help your customers guard against dated pricing and inaccurate catalogs, but it also leads to a healthier industry overall.

What exactly does a manufacturer get out of keeping their product catalogs up to date through 2020 Cloud?


Manage expectations

It allows you to properly manage customer expectations. As mentioned earlier, the uncertainty of cost and availability has plagued the industry and at the start of the sales cycle has held back many potential clients from even beginning new projects. It makes sense. Designing your home or office with a specific item in mind at one price only to get something else entirely different at a higher price would leave even the most patient client asking themselves, “Why did I even start this renovation or rebuild?” Word spreads about such an experience and before you know it, the reliability of an entire industry is shaken.

To turn this tide, it’s necessary to give customers the most up-to-date information possible so that what they see is exactly what they get at the price they intend to pay. This is the experience an updated catalog provides, and it’s an experience that strengthens both the industry as a whole and a manufacturer’s bottom line.

Enhance reputation

All of this contributes to the reputation of a business. By updating product catalogs through 2020, product manufacturers can appear as a reliable oasis in a desert of uncertainty. There are tens of thousands of 2020 software users around the world to which you can make your products available.

Designers and dealers grow to know and trust manufacturers who keep up to date catalogs in the system and promote those products and use them in designs. Their clients want reliability and so they choose reliable manufacturers.


How to prepare catalog changes

At this point, you might be thinking, “All of this sounds great, but it takes time to update catalogs. And time is precious.”

2020 Cloud is designed with respect for time in mind.

As anyone who has done it will tell you, manually updating catalogs is a painstakingly mundane task. No matter how aware you are of the importance of up-to-date catalogs, mistakes happen. Human error and inefficient use of time are the outcomes of transferring handwritten entries into an Excel™ spreadsheet. With 2020 software, all your content is managed, certified and published from your online account with ease and accuracy.

Catalog changes can be updated in real-time, and you can also retire older, out-of-date catalogs with just a few clicks. And just before it’s published, you’ll have the chance to validate your catalog quality. Through Release Notes, you can also automatically provide information to your customers about content changes, allowing you to quickly and efficiently launch new products directly to dealers and designers.

At 2020, we refer to manufacturer catalogs as the glue that holds everything together. Over time, however, glue needs to be reapplied to maintain its use. That’s why we want to emphasize the importance of up-to-date catalogs to all our content partners. And that’s why — with 2020 Cloud — we made the process of updating catalogs as simple as possible. To learn more about the ease with which you can update your catalogs through 2020 Cloud, click here.

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