Case Study Kaboodle

Do-It-Yourself Kitchen Brand kaboodle Uses 2020 Ideal Spaces to Improve Its Customer Experience

2020 Spaces2020 Ideal Spaces, Case Study, Customer Stories, Retail

2020 Kaboodle case study
2020 Ideal Spaces engages kaboodle customers online with an easy-to-use kitchen visualization tool.
As a manufacturer and wholesaler, our aim is to make it easier for our direct customers to sell kitchens. 2020 Ideal Spaces is a powerful solution, perfectly designed to be easy for DIY kitchen designers to use. We are dedicated to providing the best possible online experience for our customers, and 2020 makes that possible.
Kevin Vaughan
Kaboodle

Background

kaboodle is a brand under the DIY Resolutions company that helps consumers customize their journey, style and the kitchen itself to achieve a perfect fit. The company began as a family-owned Australian brushware business and grew its expertise across the paint brush and accessories markets into DIY flatback kitchens using quality cabinetry. With more than 300 employees and supported by three manufacturing facilities, kaboodle prides itself on relieving stress, providing expertise and making it possible for consumers to achieve a quality, beautiful and affordable kitchen. The company sells its products through the hardware and online channels and makes them available through the 300+ Bunnings stores and other independent hardware retailers.

Challenges

A long-time customer of 2020’s, kaboodle realized that in order to meet the needs of a fast-changing market and continue offering their consumers the best kitchen design experience possible, they would need an upgrade. They turned to 2020’s consumer-facing online configuration tool, 2020 Ideal Spaces, for help.
Kaboodle was looking for a solution that could:
  • Present a more technologically advanced and easier-to-use solution that identified well with the younger demographic (who were fast becoming homeowners).
  • Increase engagement with their end-user prospects and existing customers.
  • Help their partners sell more kitchens and complementary items and services.
  • Keep the process simple for consumers, removing any roadblocks in their purchasing path.
  • Inspire customers to not only begin their kitchen DIY journey with them, but to remain engaged throughout the process - and evolve that interest into a sale.

Overcome challenges. 
Expand business.  
Enter new markets.

Solution

2020 Ideal Spaces is an online consumer engagement solution for enterprise-level home centers, retailers, e-tailers and manufacturers. Implementing 2020 Ideal Spaces enabled kaboodle to offer its consumers a place to discover ideas, browse product catalogs and create their dream kitchen designs at home, in a store, or on the go.

The response has been nothing short of tremendous. Through this technology, kaboodle has been able to increase the quality of their leads and convert more shoppers into buyers. Kevin Vaughan, Group Manager – Compliance, Sustainability and Consumer Technologies at DIY Resolutions, says that “…the platform has enabled us to reach consumers more directly than possible with other, more traditional formats.”

It has been so successful, that the company recently expanded its use of 2020 Ideal Spaces from Australia into the New Zealand region. “The benefit of providing users with a kitchen design tool that you can start designing from home and then take in store is invaluable,” added Kevin.

Results

  • Engaged user base

    with easy-to-use kitchen visualization tool

  • Increased overall traffic

    to the company’s website, with users averaging longer sessions than before

  • User feedback

    focused on the ease-of-use and power of the software

  • Expanded usage

    into new sales region

Future Plans

The next challenge kaboodle faces is how to build upon the current online experience and continue to push consumer expectations around what an online kitchen shopping experience can be. To that end, the company will look to take advantage of software offerings that enable virtual reality and augmented reality technologies, helping consumers to virtually see and feel what new furnishings and/or a refreshed design really look like in their own home.

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