Take your interior design business to the next level in 2023

Take your interior design business to the next level in 2023

2020 Spaces2020 Blogs, 2020 Design, Home Design & Remodeling, Kitchen & Bath

Take your interior design business to the next level in 2023

It’s the end of one year, and the beginning of another. For millions of people, a new year means a new resolve to improve, to do something better for the next 12 months. While New Year’s Resolutions are quite common, sticking with a goal for the next 52 weeks is anything but.

At this time of year, TV news and online media seemingly love to inform us our ambitions for the next 365 days are cute, but meaningless. They discourage our resolve by telling us that fewer than 25 percent of resolution-setters will maintain their motivation beyond the second week of February. And only eight measly percent of people who set resolutions reach their goal.

The numbers aren’t on our side. But if anyone is familiar with overcoming obstacles and enduring challenges to reach a goal, it’s small business owners. And within that subset – given all the recent industry–specific issues brought on by the pandemic, global inflation and fluctuating product availability – interior designers must be among the most resilient.

To further bump the odds back in favor of kitchen and bathroom designers looking to push their business in the right direction in the coming year, we’ve packaged together some of our most helpful tools, templates and guides.

We recognize that resolutions aren’t the easiest, but if you’re going to commit to making 2023 the best year yet for your business, we want to help you every step of the way – no matter what stage your business is in.

General business growth

Before we get into specifics, it’s important to establish a foundation from which your business can grow. Check out our general guide to putting your company in the best position possible for growth this coming year, with a special emphasis on managing your finances and closing design deals.

Optimize business logistics

Part of the foundation we’re setting up with best practices is in ensuring your interactions with clients and customers are as effective as possible. From the discovery phase through to the finalizing of the contract, we’ve got you covered.

Start your dealings with a customer on the right foot and the direction will rarely go off course. Here’s one of our most valuable tools for ensuring great communication between designer and customer. This questionnaire will let you understand what they’re looking for and let them understand what you can provide.

Make sure the deal your signing with your customer is fair and in the best interest of everyone involved. This template offers a fantastic basis to build any kitchen and bathroom design contract.
The deal is closed. The work is done. Now, it’s time to send your invoice. Make sure there’s no room for confusion or disputes with this invoice template.

Improve your marketing

Okay, you’ve got the basics down. The next step is to increase your marketing efforts in the right direction.

To see your business take off in 2023, you’re going to have to increase your leads. That means promoting your services, your brand and ultimately yourself. The different channels and platforms through which you do this can be overwhelming at first glance, but this eBook will help direct your efforts in the best direction.

Social media is only one tool at your disposal, but it’s an incredibly important one. Use this guide to understand the best practices for kitchen and bathroom designers on each platform.
Once you’ve got a website or blog up and running, it’s great to remain active. But you want to optimize your efforts so that it’s a matter of efficient quality over time-consuming quantity. That means paying attention to search engine optimization. Don’t be intimidated by the idea of SEO, follow this checklist to make sure you’re covering all the bases, and watch that organic web traffic grow.

Subscribe to our blog to get monthly industry-related content delivered right to your inbox.

Share this Post