Investing in an online engagement solution is a critical path to increased ROI for retailers and manufacturers in the interior design industry.
The importance of online engagement is becoming more and more obvious, as many brick and mortar retail locations struggle with the impact of a global pandemic, combined with an ever-increasing trend toward omni-channel shopping. Tracking the path of the consumer can help your business deliver the online customer experience necessary to generate more qualified leads and close more sales.
In this article, we’ll look at how an online engagement solution provides the advantages necessary to thrive in the modern world.
Why is Online Engagement So Important?
More customers value the ability to explore product choices with regard to shape and size, how it will fit and look inside their home, over the typical information available online, such as reviews and recommendations. This is where brick and mortar showrooms historically retained an edge over online shopping platforms.
In a recent article from RetailCustomerExperience.com, statistics showed a clear picture of the needs of consumers to experience shopping firsthand juxtaposed with the drop in brick and mortar visits due to COVID-19:
[…] Survey respondents confirmed that the top inhibitors to buying online remain the same as ever: the inability to touch and try items outranked even shipping costs as a purchase hurdle.
Close to 6 in 10 respondents (59%) said they hesitate to buy online because they don't know whether items will fit, while 58% miss not being able to touch or feel products. More than half, 56%, say they don't know whether the item that's delivered will look the same as advertised online.
This clearly shows a unique opportunity for businesses to take advantage of a superior online experience to meet the modern consumers shopping needs. The ability to provide a hands-on experience online is possible with engaging, interactive technology. Businesses taking advantage of this, coupled with an advanced online strategy, will be far ahead of the competition in securing stronger footholds in their markets.
An online engagement solution allows customers to enjoy an immersive buying journey from the comfort and safety of their own home. The ability to customize and create visualizations of their spaces engages the user for far longer than scrolling through product images.
With online space planning, consumers can not only choose their options, but build their dream spaces with real specifications and realize their vision for their completed space – all on your website.
Getting the process started as early as possible, solidifying the customers path towards the point of sale, is the key to online success. An online engagement solution captures consumer attention very early, and a platform is provided to continue their buying journey with you. The hands-on approach also brings the do-it-yourself aspect which so many modern homeowners find appealing. This professional, guided experience gives them the best of both worlds.
Knowledge is Power
Online engagement solutions allow businesses to receive important information about consumers and the buying process. Sales teams can now easily track the path of engagement and make lead qualification decisions with confidence. The knowledge gained from accurate data on the customer buying journey provides organizations with valuable insight allowing for continual improvement to secure more qualified leads and sales.
The many advantages to an effective online strategy are high-impact and pervasive. almost limitless. Validate which products are more appealing to customers and tailor your marketing efforts to always put your best foot forward. Track successes, enable better decision making in the sales and marketing departments, know just what to manufacture, what to sell, where to push it, with your fingers on the pulse of what attracts the modern consumer.
What Makes Online Space Planning Software Worth the Investment?
A 17% increase in qualified leads. An increase of 8% in conversion from leads to sales. A 22% reduction in the sales cycle. An increased transaction size of 14%. These are real numbers, reported by real customers after utilizing 2020 Ideal Spaces as their online consumer engagement solution.
To calculate your own return on investment by adopting online space planning software for your website, visit our ROI Calculator page.
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This online presentation will demonstrate the importance of the customer experience within an omnichannel environment and prove that 2020 Ideal Spaces can assist you to engage your customers much earlier in their purchasing journey.
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