Social media is used by nearly one-third of the world, and if your business isn’t utilizing its power, then you’re missing out on a huge opportunity to capture leads online. Social media marketing allows you to increase brand awareness, direct traffic to your website, inspire both existing and potential customers, share your blogs, highlight good reviews, offer promotions, and encourage people to eventually visit your store in-person.
Arguably the most powerful way you can capture more leads is giving your website visitors the opportunity to start their design journey online
through a kitchen or bathroom 3D design tool
. By being able to play around with an online visualizer, they can get excited about their project and see what your products (cabinetry, countertops, etc.) would look like in their space. This also gives users a chance to book a meeting with a professional designer or sales rep if they have questions or want to make a purchase.
Your happy customers are your biggest assets. If you’ve received stellar feedback from a customer, ask them if you can publish it on your website. Give clients an opportunity to leave reviews so you can use the best ones as part of your retail marketing strategy. As mentioned earlier, you can also highlight reviews and testimonials via your social media channels to reassure and encourage potential customers to move forward with a purchase.
Check out our eBook on delivering an omnichannel buying experience to learn more about social media marketing and so much more.
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