With summer right around the corner, it’s the perfect time to work on your home improvement projects. From replacing the outdoor deck to painting the wall, there are plenty of tasks to finish as the weather gets warmer. While preparing for home remodelling projects, property owners usually scour the internet …
Focusing the Consumer Journey Through Visualization
Subscribe to 2020 BlogOver these past few years, we’ve seen the consumer journey traverse a few different paths. From the traditional model of foot traffic inside a store leading to sales, to online window shopping driving trips to physical stores, to pandemic-focused online buying, there are now many paths that …
A Return to Normal? Why Changes in Consumer Buying Behaviour Are Likely to Last
As the calendar pages turn forward to summer and vaccination numbers start to rise, many pundits are talking about the economy and consumer buying behaviour “returning to normal.” The vision is, of course, of everything operating like it did through February 2020. But the question is, how has what we …
[eBook] Delivering an Omnichannel Buying Experience
One of the major challenges retailers face when selling home redesign products and services is they have no way of showing consumers a physical representation of their project or their eventual purchases. Uncertainty can cause many buyers to delay contract signing, or to not sign at all. Consumers can quickly get stuck …
Retail Trends 2021 – The Future of Furniture Shopping
Retail trends for 2021 and beyond will continue to focus on digital transformation and an omnichannel shopping experience. For anyone who has yet to enter the digital age, online consumer engagement is something to immediately become familiar with. At the beginning of a new decade, omnichannel retail continues its statistical skyward flight. Online shoppers crave an interactive experience with …
Consumer Engagement and the Virtual Showroom
Meet the Speaker:Charles PowellSenior Director Enterprise SalesDid you know? 60% of consumers today start their buying journey online. It is more important than ever to have a strategy to engage, inspire and sell to consumers by meeting them where they are—online. Learn why having a digital strategy and investing in …
Successfully Navigating the Post-Pandemic Retail Environment
Retail has been a scary place for the last year. Brick and mortar locations were hit particularly hard by lockdown restrictions. Harrods saw 80,000 visitors in an average day before the pandemic. That number soon dropped to 4,500 visitors, a 95% reduction in footfall. This made a huge impact on their revenue, which fell further …
Website Design Strategies – 5 Tips for Kitchen and Bath Designers
The year 2020 has shown us that as Kitchen & Bath Designers our online presence is more important than ever. Consumers are hesitant to spend time visiting multiple showrooms due to COVID restrictions. The Kitchen & Bath Designers who will come out on top are the ones that can give …
Investing in an Online Engagement Solution – Lead Generation and ROI
Investing in an online engagement solution is a critical path to increased ROI for retailers and manufacturers in the interior design industry. The importance of online engagement is becoming more and more obvious, as many brick and mortar retail locations struggle with the impact of a global pandemic, combined with …